Why do we have websites? To communicate with our current and future community. That community comes in the form of prospects, customers, enthusiasts and partners. In each case the goal is to accomplish a specific objective, something that almost always requires a specific action on the part of the user. How do we do that? By telling a story!
Google is always trying to improve user experience and make browsing the web a much simpler task. The Accelerated Mobile Pages project(or AMP for short) allows Google simplify any webpage into a standard template on mobile devices that make certain page optimized for reading.
You just add a bit of code onto your page and let Google do the rest. If your site is AMP optimized it’ll load faster, pre-fetch images/videos, and streamline the reading experience so it behaves more like a native application.
With mobile users growing every year this is a technology worth watching. It doesn’t work for super interactive websites but for blogs and newspapers the AMP technology might just revolutionize mobile web consumption.